Global Text Project Teams Up With Creative Consultants

The Global Text Project has reached out to the Public Relations Student Society of America at the University of Georgia to assist us with our PR campaign. Creative Consultants, a student-run PR firm, has paired us with a group of PR students: Staci Dale, Account Executive; Koby Kelsey, Junior Account Executive; Mamie Cargile; Cassidy Hoffman; Deena Lipson; and Christine Sawyer. During the Fall 2009 semester, our Creative Consultants group helped us with our logo redesign, our press releases, and other PR materials. They also organized an internship info session, which resulted in four GTP interns!

This semester, our Creative Consultants team has a social media campaign in store, so be sure to keep up with our Facebook, Twitter, and Blogger! Keep an eye out for videos, too! We look forward to engaging with our supporters through our social networks!

What Do Our Followers Think?

Do any of you rely on social media to keep in touch with other nonprofit organizations? If so, which ones do you think are using social media successfully? We'd love to hear your thoughts!

Local Creation of Textbooks

We just received an updated list on the use of local textbooks by students of the University of Concepción. It was a good sign that a larger portion of them are classified as books of high demand, being actively used.

The University of Concepción has supported the development of textbooks by teachers for a long time. Currently there are over 300 textbooks that have been produced and, as mentioned before, being used.

The policy of developing textbooks responds mainly to the need of our student for cheap textbooks (they are sold at printing cost). The cost of an university degree is high and very few of the students I've talked to purchase books for the courses the take.

We hope that as part of the Global Text Project we can contribute with some of those books, and also that we can motivate other teachers in LatinAmerica with this effort.

-Andres Sepulveda
Coordinator Spanish Library

Amazon's Announcement of an Updated Kindle

Amazon announced its new version of the Kindle today. Bigger screen (9.7 inches). More expensive ($489). Touted to be the salvation of newspapers and textbooks. Maybe newspapers (but doubtful). And textbooks? I don't think so. Amazon wants to sell students textbooks for the Kindle, but has not yet disclosed the pricing. If they are going to be priced in line with current online versions, they'll be half the price of a new hard-cover, or around $80 or so. Not as attractive as a free textbook downloaded from the Global Text library to a Sony Reader, a pdf on the student's laptop, or a printed copy for around $15 from Lulu Press. Here's the story from today's WSJ:

http://online.wsj.com/article/SB124162110396691937.html

Sorry, Jeff.

-Don

Renting Can Lower Textbook Costs

Today's Wall Street Journal had an interesting article by Peter King, entitled "A Textbook Case of Renting Books". I'd heard of similar schemes before, but most were offered by some of the major textbook publishers. This article compares four independent sites where university students can rent textbooks for the amount of time they need them and return them to the company when they're finished. The savings can be high. For example, the third edition of an advanced accounting text, "Fraud Accounting", costs $177.95 new, but can be rented for as little as $52.54 for 55 days, or $41.12 for 90 days from one the sites which employs a guaranteed buy-back model.

The four sites analyzed in the article are:
http://bookrenter.com
http://campusbookrentals.com
http://chegg.com, and
http://textbooks.com

The last one is the site employing a guaranteed buy-back model.

Progress, but still, free is better.

-Don

Global Text at the University of Concepcion

We just published a small note on the newspaper of University of Concepción (Chile), PANORAMA, describing the Global Text Project. This is one of the first steps we are taking to give more publicity of our project in the local community.

Currently there is one book in the Global Text project, it is "Introducción a la Mecánica y el Calor" (Introduction to Mechanics and Heat, a Physics 101 book), written by Prof. Juan Inzunza of the Geophysics Deparment. We recently requested the approval of the University to give a Creative Commons licensing to another book from Prof. Alberto Foppiano, who had developed a very useful book of exercises for Physics (electricity and magnetism, Physics 202 level). Hopefully this will become soon the 2nd book in Spanish contributed to the community

Momentum report - 2008.08.30

• Don hosted Cesar Guerrero, the Sony executive in charge of strategic marketing of Sony’s reader to the education market, at the University of Denver for two days in late May. Cesar held informal get acquainted meetings with faculty from the Daniels College of Business, the Morgridge College of Education, Arts and Humanities, Penrose Library, the Center for Teaching and Learning, and the University Bookstore. Arrangements were made for a classroom pilot run of the Sony Reader in the fall using the Global Text IS book.
• Rick gave a presentation on Global Text at the European Foundation for Management Development (EFMD) conference in Oslo on June 9. As a result, he was invited to repeat his talk at a plenary session at the joint AACSB/EFMD Conference to be held in Barcelona this November. He also met Howard Davies, who has subsequently had students work on a book on Business in China. Howard is an associate dean at Hong Kong Polytechnic University.
• Rick, Don, Franz, and Mike Dowling (representing the Quality Assurance Board) met with Simon Sommer of the Jacobs Foundation in Zurich on June 13 to report progress on the project.
• Don gave a presentation on the project at the 21st Bled Electronic Commerce Project in Bled, Slovenia on June 16th. He received commitments for books from long-time academic colleagues from Australia.
• Rick and Don traveled to Palo Alto on June 30 to meet with representatives from the Hewlett Foundation. Aaron Ciszek, from the University of Denver’s Institutional Advancement office, arranged the meeting. Hewlett has been an active supporter of Open Educational Resources initiatives for some time. We were introduced to faculty from the De Anza Foothills Community College, which is playing a prominent role in the open content textbook space. We also met with involved faculty at De Anza on this trip. Finally, as a result of these meetings, Don plans to attend the Open Educational Resources Conference at Utah State University in late September.
• We are in final stages of arranging for our first corporate-sponsored textbook, a Principles of Accounting text. Many thanks to our long-time colleague and Global text Project advisor, Tom Clark, for making this possible. Tom is President of Strategy Associates, LLC in Denver, former Dean of the Ourso College of Business at Louisiana State University, and a productive IS academic.
• We have signed Memoranda of Understandings with the Alternative Media Access Center (AMAC) at the University of Georgia and the Merlot African Network (MAN). AMAC is charged with "removing barriers and providing access to knowledge for individuals with physical, sensory, and learning print-related disabilities." We will meet with AMAC personnel on a regular basis to find opportunities to cooperate. AMAC has provided us with access to its high speed scanner on several occasions. MAN is "a networked partnerships between African and US educational institutions affiliated with the Multimedia Educational Resource for Learning and Online Teaching (MERLOT) and leading Global eLearning Providers with development programs targeting Sub-Saharan Africa." We will work with MAN to creating awareness of our texts and also identify required educational material.
• We are in the process of upgrading to O3Spaces professional for the distributed management of documents.
• A proposal to establish the Arabic Center for the Global Text Project in partnership with Birzeit University is under consideration by a major foundation.

- Don and Rick

My Internship

Hello, I’m LaKwanzaa Walton. I am 17 years old and currently a senior at Clarke Central High school. I am also a participant of the Young Dawgs program. The Young Dawgs program is part of the school-to-career program. It allows high school juniors and seniors the opportunity to do an internship with UGA in the career field of their choice. My career choice is Marketing/ Business. Since I was younger, I have always had an interest in this field. I am excited and very eager to learn as much as I possibly can during this internship. I look forward to working hard on this project and gaining all of the knowledge I possibly can.